The Only On King opened it’s doors in downtown London in 2007 to much critical and popular acclaim – both locally and nationally. After many years of putting smiles on diner guests’ faces with inventive and adventurous full course dinners, the owner and his young family decided it was time to refresh and simplify.
The result is TOOK, which is now open for lunch and dinner with a simplified – but still mind-blowing menu – and offers up some of the best coffee and pastries in the city as well. Carve was called to the table to help with the refresh, creating a new brand identity. There was one hard and fast parameter we were given in the creative brief though – Bruce the Duck must still be a part of the new logo.