BairdAE had evolved into a multi-disciplinary firm with expertise in architecture, engineering, urban design. They now required a brand that reflected new directions and their growing expertise in Southwest Ontario. BairdAE wanted their brand to reflect the multiple areas of architecture and engineering they provide and their considerations for environmental impact with their design and build practices.
Carve developed a logo and brand to reflect those ideals with a bold colour palette to show constraint and energy at the same time. We created a simple and succinct tagline “Let’s build” to deliver their overall message.