MORE HOW-TO CAMPAIGN
Carve was brought on to develop the 2015/16 Execulink advertising campaign and we had a lot of fun with it. They wanted a different vision from the conservative marketing they’ve done in the past which gave us the opportunity to explore some new concepts. The “More_How-to” concept was developed for print and online ads, billboards, and prime time commercials.
This commercial was shot at the Carve studio using stop-motion photography. Lots of saw dust and attention to detail made this a memorable project.