FAMILY SERVICES THAMES VALLEY
Family Services Thames Valley is a really neat place. They offer an incredible array support and counselling services for an equally incredible array of people. When they approached us to refresh a very outdated brand identity, we jumped at the chance. Although it hasn’t been officially confirmed or denied, we got word that some happy tears were shed when our logo concepts were presented to to some of the key decision makers. We’re OK with that.
The identity system needed to convey hope, caring and the possibility of fresh starts. We choose the swallow symbol because of its deep symbolism, and its origami shape and brightly coloured segments to represent the several areas of service the agency provides.