L360 ARCHITECTURE evolved from Paul Loreto’s previous architectural practice, plfainc. We had the good fortune of getting the call to help develop a new identity suite including logo, business stationary, brochures, oversized wall panels and website. It’s great to work with clients who have a great sense of design, but who are also willing to let go of the reigns a bit.
The result is a simple, crisp and clean logo that looks great on just about anything – especially dark grey exterior cladding – and speaks to Paul’s collaborative, communicative and coordinated process. We also took great pains to develop a layout that could translate from brochure to the oversize wall panels and directly to web – each different medium using a common set of proportions, keeping the brand consistent throughout.