Two credit unions were merging to form Mainstreet Credit Union and required a fresh new identity and branding system. Under extremely tight timelines we developed this identity to bring new energy into what’s generally thought of as a boring industry.
The warm colours are an extreme diversion from what they had used previously and were overwhelmingly welcomed by the staff and clients when launched. An icon was developed that represents growth but also stability and the multi-coloured palette provides the energy. To say the client loved it would be an understatement. We love it too.