REGIONAL RIDESHARE

Regional Ride Share is an initiative taken by the City of London to foster ride-sharing amongst employees in the region. With neighbouring counties partnering with Middlesex County, a vast area is now being serviced in South Western Ontario.

Our job was to develop a brand identity that would help forge a healthy and lasting service that people would actually want to use. The logo mark is meant to represent the reciprocal nature of ride sharing and has a fresh, modern and approachable feel.

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