Less is more. As designers, we live and breathe that motto on a daily basis and when a client specifically wants us to “keep it simple”, we are up for the challenge. Res.IM was a great client for providing feedback and direction but also for giving us room to explore other options. Their directive was that they wanted to brand their leading web design and application company intentionally NOT like something you would immediately associate with a web company.

Outside of the box. Oh yeah, and it could be any colour except red. Going through the concept stage we ended up at a flowing script font that they instantly loved…and it was beautiful black.

This logo also was a finalist in the prestigious design competition Graphex 2013 – Society of Graphic Designers of Canada. High fives all around.