THE LONDON CLUB
The London Club is London, Ontario’s, premiere private club. With 130 years of rich history under its belt, it was time to give the Club’s identity a bit of polish. Carve scraped just the right amount of patina off the existing logo, cleaning up its typeface and smoothing out some rough edges while retaining its 130 year old soul.
Applying the refreshed identity to new print collateral and a modern, responsive website was next. With the help of the incredibly talented team at Gotham Studios, we got some beautiful photography that exemplifies the Club’s vibe and truly makes all its new brand collateral sing..